"RA-OOH Railway Audio OOH Media Advertising performance is changing fast in India".

Ranjith Chakkath

n these modern days, some industry sectors are advancing at a vast pace and the regular traditional format of Advertising is increasingly declining. Amongst all-new formats of Advertising – The Mall Media, Social Media, Digital Media, Aviation Media, RA-OOH’s Transit Media has a magnificent chance of regular growth and will provide constant value for money for advertisers on their media investment.

Be yourself; everyone else is already taken.

RA-OOH (Railway Audio Advertising) medium is non-shippable, generates high attention reaching a massive captive audience. The high frequency hyperlocal RA-OOH ads build brand engagement and improve extensive brand impact, this augments the chance of brand registry in the sub-conscious mind of the commuter audience.

But our brains aren’t always making an entirely conscious choice – in fact, research has shown that consumer behaviour is in fact driven by subtle unconscious influences.

Some brand memories are explicit and accessible, so they can be easily recalled when a consumer thinks of a brand, while others are implicit and inaccessible, i.e. these memories influence the customer’s behaviour – even though they aren’t aware of their influence or existence.

Indian Railway is the lifeline of our country with crores of travellers depend upon railways for their family/ work/ education or leisure, the importance of the transport system cannot be ignored. According to Indian Railways statistics, at any given day 12,500 passenger trains are transporting approximately 2.5 Cr passengers every day. I.e. the enormous number of potential customers. Railway Audio OOH (RA- OOH) Advertising is one of the most innovative and budget effective techniques to reach to the mass target audience. Through Railways Announcements, brands can reach wide and diverse consumers.

Jingle Based- Railway Audio Advertising!

Where do you advertise when you want to reach everybody? Railway Audio OOH Media (RA-OOH) is an important medium for reaching an absolute marketing mix. You are not just addressing travellers with “Jingle based Audio Advertising (RA-OOH).” You are reaching families and professionals during their waiting time in their travel through strategically placed transit points (Railway Stations) in India.

“Voice dialogue marketing is the most significant breakthrough in advertising in the last few years. Voice-enabled dialogue ads allow users to connect with commuters, literally having an emotional conversation with the audience. People are more likely to recollect and respond to what has been verbally stated than just seen. Voice dialogue marketing does just that—it represents a dialogue, not a monologue with the audience.” Railway Audio OOH Media has helped many brands to have an emotional conversation with travellers.

Ranjith Chakkath has explained that the medium helps the brand immensely to reach the message across the mass captive Audience group which is extremely budget-effective.

(We got this information in a press release.)